Last updated: October 1, 2026

Terms of Service

The agreement between you and us. Please read it carefully. These terms cover ownership, refunds and limits on liability.

These Terms of Service ("Terms") govern your use of services provided by CoachKit Co., a brand of Northern Wave Marketing, LLC ("we," "us," "our," "CoachKit"). By placing an order, paying for a subscription, or otherwise using our services, you ("Customer," "you") agree to these Terms.

1. Services

We provide website creation, hosting and maintenance for coaches on a subscription basis. Our current plans (Rookie, Varsity and All-Star) are described on our pricing page. The features, deliverables and limits of each plan are described at the time of purchase and may be updated from time to time.

A preview is a free first look generated from the answers you give us. It is not the finished website and is not a promise of specific content or design.

2. Schedulers and other third-party services

Online booking, lesson payments, reminders, packages and similar features are provided by a third-party scheduling service that we connect to your site, such as Calendly, Acuity Scheduling, Square, Booksy or Cal.com.

• The scheduler account is yours and is governed by that provider's own terms, pricing and privacy policy.
• Which features are available depends on the provider and the plan you hold with them. Any subscription fee charged by a scheduler is your responsibility and is paid by you directly to that provider.
• Payments from your clients are processed by the scheduler or payment provider you use. We do not process, hold or take a share of your lesson payments.
• We are not responsible for outages, errors, policy changes or price changes made by a third-party service.

3. Subscription terms and billing

3.1 Subscription period. Subscriptions renew monthly on the date you first subscribed. Payment is due at the start of each billing period.

3.2 Payment processing. All CoachKit subscription payments are processed by Stripe. By subscribing, you authorize us to charge your payment method on the recurring schedule of your selected plan, including any applicable taxes.

3.3 Failed payments. If a payment fails, Stripe will retry automatically over a period of roughly one to two weeks. If payment cannot be collected, we will contact you before suspending your service.

3.4 Price changes. We may change subscription prices with at least 30 days' written notice. Existing subscribers will be notified by email. If you do not agree to the new price, you may cancel before it takes effect.

4. Cancellation and refunds

4.1 Cancellation. You may cancel your subscription at any time by emailing hello@coachkitco.com. Upon cancellation:

• Your website stays live until the end of your current paid billing period.
• After the paid period ends, your website is taken offline.
• You will not be charged again after the period in which you cancel.

4.2 No refunds for partial periods. We do not issue refunds for unused portions of a billing period. You keep access to the service through the end of the period you have paid for.

4.3 Termination by us. We may suspend or terminate your service for material breach of these Terms, abuse of our systems, illegal use, non-payment, or conduct that exposes us to legal or reputational risk. We will give notice except where immediate action is required.

5. Ownership and licensing

5.1 Our property. The website we build for you, including the underlying code, design system, templates, hosting configuration and software, is the property of Northern Wave Marketing, LLC. While your subscription is active, we grant you a non-exclusive, non-transferable license to use it as your coaching website at the domain you specify.

5.2 Your content. You keep full ownership of everything you provide to us, including your name, program name, logos, photographs, videos, descriptions and other materials ("Customer Content"). By providing Customer Content, you grant us a non-exclusive, royalty-free license to use, reproduce, display and modify it solely to provide services to you.

5.3 Effect of cancellation. Because you license the website rather than own it, the website stops being hosted by us when your subscription ends. You may request copies of your Customer Content at any time. We do not provide source code, hosting credentials or transferable site exports.

5.4 Domains and scheduler accounts. Domain names you own remain yours. If we registered a domain on your behalf, it becomes yours once you have been a continuous client for at least one year, and we will arrange a transfer on request, subject to registrar policies. If your subscription ends before one year, we keep the registration. Scheduler and payment accounts opened in your name remain yours after cancellation.

6. Customer responsibilities

You agree that:

• All Customer Content you provide is accurate, lawful, and owned by you or properly licensed for use.
• You have permission to use any photos or videos of athletes that you give us, including permission from a parent or guardian for anyone under 18.
• Statements on your site about your experience, certifications and results are true.
• Your coaching business is operated lawfully and your website will not be used for any illegal purpose.
• You will not use the website to send malware, spam or harassing content, or material that infringes others' rights.
• You will respond to our reasonable requests for information needed to deliver services, such as domain access or content corrections.
• You are responsible for handling personal information collected through your website and your scheduler, including information about minors, in compliance with applicable laws.

7. Service levels and availability

We aim to deliver reliable service, but we do not guarantee uninterrupted availability. Hosting may experience downtime because of maintenance, third-party provider issues or other factors. We are not liable for losses resulting from temporary outages.

Turnaround time. We aim to launch your website within 5 business days of receiving complete information from you. Edits to live sites are typically completed within 2 business days. These are targets, not contractual guarantees.

8. Disclaimers

OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM HARMFUL COMPONENTS, OR THAT THE SERVICES WILL ACHIEVE ANY PARTICULAR BUSINESS RESULT, SUCH AS A SPECIFIC NUMBER OF BOOKINGS, CLIENTS, OR AMOUNT OF REVENUE.

9. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. WE SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST BUSINESS OPPORTUNITIES, MISSED OR DOUBLE-BOOKED SESSIONS, OR LOST DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

10. Indemnification

You agree to indemnify and hold harmless CoachKit Co., Northern Wave Marketing, LLC, and our officers, employees and agents from any claims, damages or expenses (including reasonable attorneys' fees) arising from: (a) Customer Content you provide; (b) your coaching services and your dealings with your own clients; (c) your use of the services; (d) your violation of these Terms; or (e) your violation of any third-party rights.

11. Governing law and dispute resolution

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles. Any dispute arising from these Terms or the services shall be resolved exclusively in the state or federal courts located in Hillsborough County, Florida, and you consent to personal jurisdiction in those courts. Both parties waive any right to a jury trial.

12. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top of this page shows the most recent revision. We will notify active subscribers of material changes by email at least 30 days before they take effect. Continued use of the services after changes take effect constitutes acceptance of the updated Terms.

13. Miscellaneous

Entire agreement. These Terms, together with our Privacy Policy, are the entire agreement between you and us regarding the services.

Severability. If any provision is found unenforceable, the remaining provisions stay in effect.

No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.

Assignment. You may not assign your rights under these Terms without our written consent. We may assign our rights to an affiliate or successor.

14. Contact us

CoachKit Co.
A brand of Northern Wave Marketing, LLC
Riverview, FL
Email: hello@coachkitco.com
Phone: (727) 295-4132

These Terms reflect our standard practices. They are not legal advice. If you have specific legal concerns, please consult a licensed attorney.