Last updated: October 1, 2026

Privacy Policy

How we collect, use and protect your information. Plain English where possible, legal precision where necessary.

CoachKit Co. ("we," "us," "our") is a brand of Northern Wave Marketing, LLC, a Florida limited liability company located in Riverview, Florida. This Privacy Policy describes how we collect, use and share information when you visit coachkitco.com, build a preview, or purchase our services. By using our site or services, you agree to the practices described here.

1. Information we collect

Information you give us directly:

• Contact details: name, program or business name, phone number, email address, and city or area served.
• Preview and order information: your sport, where you coach, years coaching, lesson types, color choice, plan choice, a link to your online booking page if you provide one, and any notes you add.
• Files you upload: a photo or logo submitted through our form, and any materials you send us by email.
• Payment information: handled by Stripe. We never see, store or have access to your card number (see Section 5).
• Support communications: messages, emails and phone conversations with our team.

Information collected automatically:

• Server logs: IP address, browser type, pages viewed and timestamps. We use these to keep the site running and to detect abuse. We do not sell or share this data.
• Analytics: we use Google Analytics to count visits and see which pages are read. It uses cookies and reports to us in totals.
• Fonts: the typefaces on this site load from Google Fonts, so your browser makes a request to Google when a page opens.

We do not use third-party advertising trackers on this site.

2. Previews

When you submit the order form, we save your answers and build a preview page at its own web address. The preview shows your name, program name, phone number, city, sport and lesson types. It does not show your email address or your notes. The address is not listed anywhere or indexed by search engines, but anyone who has the link can open it. If you want a preview removed, email us and we will delete it.

We sometimes build a sample preview for a coach before contacting them, using information the coach has already made public, such as a business listing or social media page. If we built one for you and you would like it removed, tell us and we will delete it.

3. How we use your information

• To build your preview and, if you subscribe, to build, host, maintain and update your website.
• To process payments and manage your subscription through Stripe.
• To communicate with you about your preview, your site, billing and support requests.
• To respond to questions from prospective customers.
• To send occasional service notices, such as scheduled maintenance or important account updates.
• To comply with legal obligations and protect against fraud or abuse.

4. We do not sell your personal information

We do not sell, rent or trade your personal information to third parties for their marketing purposes.

5. Service providers we use

To run our business, we share necessary information with a small number of service providers:

• Stripe (payment processing): handles all card transactions for CoachKit subscriptions. We never see your card number.
• Render (web hosting): hosts our application and stores preview and order data.
• Resend (email delivery): delivers the notification emails our system sends to our own team when a preview or order comes in.
• Microsoft 365 (email): handles our email correspondence with you.
• Google (analytics and fonts): as described in Section 1.

6. Schedulers and other tools you connect

If your site connects to a scheduling or payment service such as Calendly, Acuity Scheduling, Square, Booksy or Cal.com, that account belongs to you. Bookings, client details and lesson payments made through it are handled by that service under its own terms and privacy policy. We do not receive your clients' payment details, and we do not control how that service handles data.

7. Visitors to your coach site

If you are a subscriber, the website we build for you may collect information from your visitors, for example through a lesson request form. That information is forwarded to you. We do not use it for any purpose other than delivering it to you.

Coach sites often receive information about athletes who are minors, submitted by a parent or guardian. As the coach, you are responsible for handling that information lawfully and with care, and for providing your own privacy notice on your site where one is required.

8. Data retention

We keep your information for as long as your subscription is active and for a reasonable period afterward to meet tax, accounting and legal requirements. Previews that never become a subscription may be deleted by us at any time, and you can ask us to delete yours. Stripe keeps payment records for the periods required by law.

9. Security

We use reasonable practices to protect your information, including HTTPS encryption for all site traffic, password-protected admin areas and reputable service providers. No system is completely secure. If we ever experience a data breach affecting your information, we will notify you as the law requires.

10. Your rights

• Request a copy of the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of information we are not legally required to keep.
• Opt out of non-essential communications. Account-related messages cannot be opted out of while you have an active subscription.

To exercise any of these rights, email hello@coachkitco.com. We respond within 30 days.

11. Children

CoachKit's own site and services are intended for coaches and other adults running a business. We do not knowingly collect personal information from anyone under 18 through coachkitco.com.

12. Residents of states with privacy laws

If you live in California, Virginia, Colorado, Connecticut or another state with a comprehensive privacy law, you may have additional rights, such as the right to know, the right to delete and the right to opt out of the "sale" or "sharing" of personal information. As stated above, we do not sell personal information or share it for cross-context behavioral advertising. To exercise a state-specific right, contact us at the address below.

13. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page shows the most recent change. Material changes will be sent to active subscribers by email.

14. Contact us

CoachKit Co.
A brand of Northern Wave Marketing, LLC
Riverview, FL
Email: hello@coachkitco.com
Phone: (727) 295-4132